800 years of Saint Francis
communication campaign
government
No birds, no wolf to tame: our Saint Francis is just a regular man in a hoodie and jeans, walking through the streets of our cities. Why did we choose to tell his story this way? Because, even though he passed away eight hundred years ago, Saint Francis is more alive than ever thanks to his universally recognized values.
We did this thanks to the brief entrusted to us by the Department for Information and Publishing of the Presidency of the Council of Ministers of Italy: the advertising campaign celebrating the eighth centenary of the death of one of the most iconic Italians in the world.
We produced two 30-second TV and radio spots (one of which will air in 2026). Our protagonist introduces himself to people in a city park setting, wearing a brown hoodie—echoing the color of the legendary friar’s habit—and simple jeans, where he reaches a “fraternity” of young people who greet him with enthusiasm.
At Superhumans, we are proud to have told the story of one of history’s most beloved “super human”. And as he used to greet people: peace to you!
(next)Your world
