Prime Video
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Amazing Fabio De Luigi
superhumans
communication campaign
entertainment
communication campaign
entertainment
Fabio De Luigi returns to the scene on Prime Video with a comedy show called Amazing launched by an amazing advertising campaign.
Known for his impersonations and the characters he plays, De Luigi is finally receiving a lifetime achievement award. With him, his most beloved colleagues: his friends.
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The key art we created shows Fabio surrounded by friends, with his well-deserved prize, which, unfortunately, is falling to the ground.
Other billboards show De Luigi in his best character: himself.
Fabio and his colleagues were also the protagonists of a social campaign with posts and stories.
And a bored Fabio stood out in a special campaign on WeTransfer.
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The key art was also animated on a special 3D maxi-billboard.
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