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Università La Sapienza

Balls for Balls

superhumans
brand activation
non profit

Ahhh, Christmas. Gifts, lights, traffic, and balls. So many balls. Did we really need another one? Well, yes.

Testicular cancer is unfortunately talked about far too little, especially among 18 to 35 year olds, the age group most at risk.

Balls for Balls is the Christmas ornament created in collaboration with the Urology Specialization School at Sapienza University, designed to remind you to take care of the most important balls of all: your own.

We started by creating the 3D model: a bauble (a testicle) held by a hand (an elf’s). We printed them and sent them to influencers and creators to raise awareness in our target audience about the importance of self-examination.

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Inside the kit, they also found instructions on how to perform it correctly.

And we directed people to the website, where everything is explained step by step.

Balls for Balls, the final touch your Christmas was missing.

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A volte la disabilità è l’ultimo dei miei problemi.