Maserati
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Drive your mood
superhumans
communication campaign
automotive
communication campaign
automotive
Maserati Fuoriserie is the customization program dedicated to Maserati customers. It is a valuable tool that allows you to drive a vehicle that is aesthetically unique. The goal is to give visibility and tell the story of the program to the public.
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After thoroughly studying the request and the client, we developed a creative concept that guided us in creating a unique treatment, which was then applied to all necessary touchpoints.












The key concept “Drive your mood” immediately places the customer at the center, making them the protagonist of a world where what drives is something as intangible as it is unique: their essence, their unique character.
