Enel 60 Years
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utilities & commodities
We were invited to the Enel 60th anniversary celebration. For the whole year we were in charge of telling the numerous challenges won by the brand since 1962, that have laid the foundations for our future.
A story this long and important could only be told with an integrated communication plan that involved several touchpoints.
We based our video strategy to recall important moments of the past but also to tell our target about Enel Italia present and future objectives: digitization of electricity grids, electrification of consumption and electric mobility.
We brought our storytelling also on the company’s social media channels and on a dedicated website, with the claim 60 di futuro e di energia, 60 years of future and energy.
Enel Italia’s milestones were also passed by with a Podcast and celebrated with a collaborative Playlist created with our community.
This commitment has resulted in a significant increase in user awareness of the brand and its involvement in accelerating the energy transition.
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