Maserati
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Journeys of audacity
superhumans
communication campaign
automotive
communication campaign
automotive
How can we reach excellence? Through talent, of course, but not only that. Most of all, we need the courage to make difficult choices and to question ourselves. Because talent without courage is like a car without gas.
Through telling the stories of a very diverse group of people, we discuss audacity – the value thanks to which Maserati was able to achieve excellence.
In the first episode Romelu Lukaku tests the new Maserati Levante Trofeo, both of them revealing an extraordinary power. In a journey through the streets of Milan, Lukaku tells us a story that shows the extraordinary determination that led him to become one of the strongest soccer players of his generation.
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The protagonists of the second episode are Miriam Leone and the first hybrid model of Maserati, the Maserati Ghibli MHEV. In this episode, Miriam tells us why it’s so important to change, evolve and not to settle for success.
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During the third episode of the series Jaime Lorente, known to the public for portraying the character of Denver in Money Heist (La casa de papel), is presenting the new Maserati Levante Trofeo. He does so by talking about the importance of maintaining his true self, without following the same paths as always.
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(next)Beyond any barriers
