Mercedes-Benz
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A car to play
supernow
brand activation
automotive
brand activation
automotive
For the sneak preview of the EQC, the new Mercedes-Benz electric car, we emphasized the silence of the engine by turning the car body into a musical instrument. This was done thanks to custom sound design software and piezoelectric transmitters installed within the car body.
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The software allowed us to match different types of sounds by touching the vehicle: meanwhile, the sensors received the touch and turned it into music.
At the end of the show, the guests were invited to play the EQC and went from being the spectators to the protagonists of the evening.
(next)The Legendary Ticket
