Monini Social & Digital Content
content
utilities & commodities
How do you tell the story of an iconic Italian brand like Monini?
By bringing it where stories live today: on social, on digital, and inside experiences that feel as warm and genuine as their olive oil.
We turned Monini’s world into a daily meeting with olive-oil on their Instagram page. Product stories, culture drops, recipes, behind-the-scenes heritage, and little “did-you-know?” moments.
Spring in Spoleto, but make it extra-virgin. We dropped (digitally, of course) a giant Monini bottle right in the main square, blooming with flowers.
We inverted the visuals to show the full power of Premi&Spremi, Monini’s practical, no-drip olive oil you can squeeze and take everywhere.
We refreshed Monini’s digital home with a clean, modern look, balancing beauty, functionality, and that unmistakable olive-green charm.
We spent time with the people behind the brand and captured candid, warm, family-style interviews. Real laughs, real stories, real humanity.
Between filming, chatting, tasting (obviously), and wandering through their world, we collected all the real, unfiltered moments that made this project special.
(next)Rebranding the Right Power Forward
