Protect what you love with Poste Vivere Protetti
communication campaign
government
Poste Italiane asked us to tell the concept of protection linked to its insurance products in a creative way.
We thought: what is that thing that we protect every single day and always carry with us? Our smartphone. And how do we protect it? With a phone cover.
So why not do the same with our house? With our car, with our dog, with our family? With everything we love, basically.
This is how the COVER campaign was born: we created the “made by Poste Italiane covers” to protect houses, dogs, families, books, cars, travels, newspapers…
We spent months debating on which was the correct italian pronunciation of the word “cover” (spoiler: we are still debating), and between acute and grave accents, we created a video format that tells us how, in our everyday life, it is essential to always carry one around.
Yes, we know it: the dog wearing the cover is adorable. You’re welcome.
So that we didn’t miss anything, we wrote a radio spot that ironically emphasizes how today we have covers for pretty much anything: which is why it makes perfect sense that Poste Italiane created them to protect what matters most. Expensive stuff–- Ehm, things with great emotional value.
So, what can we say? Giorgia may have won cover night of Sanremo 2025, but we are the ones that made the coolest covers of the year.
(next)Poste Italiane 360°
