Salvatore Ferragamo
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Signorina
superhumans
communication campaign
fashion
communication campaign
fashion
Salvatore Ferragamo decided to expand the product line, launching Signorina Misteriosa.
Our assignment has been to communicate the whole fragrance line – including Signorina and Signorina Eleganza – within the same campaign.
play
The whole story develops as 3 acts of the same play, under the claim ”My life is a play’.
The result is a genuine comedy in 3 acts. Signorina is played by the model Grace Hartzel and directed by Sebastien Grousset.
The commercial has been aired in special formats, from the shortcuts to the 3 minutes clip, receiving acclaim at many international festivals.
(next)Summer Vertigo
