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MXP Express

superhumans
communication campaign
utilities & commodities

Imagine a trip so quick and convenient that when it starts it feels you have already arrived: this is what happens when you hop on the Malpensa Express.

The Malpensa Express is the train that connects Milan international airport with the city center.

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It’s quick, convenient and sustainable, that’s why when passengers get on the train, they are immediately “thrown” to their final destination: a trip on the Himalaya or a Flamenco weekend if they are heading to the airport, an haute couture runway or a typical aperitivo on the Naviglio, in case they are arriving to Milan.

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The video and print campaign aired in Milan main stations and airports and on the SEA Milan digital channels.

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Milano Malpensa Boutique