Our campaign for the Ministry of the Environment and Energy Security, funded by the PNRR, starts right here: from our world, from our own personal space.
We’re not asking people to save the planet, but to take care of their world. A simple, direct message that strikes at the heart of sustainability.

We created TV commercials in 30” and 15” cuts and, to make it even more engaging, we composed an original soundtrack!

For the radio ad, since the “patches of land” can’t exactly be seen, we entrusted everything to a deep, dramatic voice—like that of a slightly over-the-top movie trailer.

In the print ads, we explored new patches of land, thanks to different protagonists and their everyday actions.

And we brought all of this into a broad digital and social media strategy.

Through all these efforts, we at Superhumans have also put down our own little patches of land!