supervoice
A Guardian investigation reveals how deepfakes are undermining influencers' credibility, with cases of cloned faces used in ads they never authorised. But the most telling case, fashion creator Molly Tranchin's dispute with brand Eby, doesn't involve an outside scammer: it comes down to a contract clause written before "edit" could mean "synthetic regeneration." The piece draws a practical lesson for anyone working with creators: update the contracts before launching the next campaign, not after.
Sponsorship rights can give a brand access to a major sporting event, but they cannot guarantee cultural relevance. Through the examples of Levi’s, Norwegian, British Airways, Ralph Lauren, Rolex and Visa, the article explores why the most effective partnerships are built on distinctive ideas, timing and meaningful participation rather than visibility alone.
As AI reshapes how people search and evaluate brands, community-driven platforms are becoming increasingly strategic. This is why Superhumans developed "Reddit: The Missing Opportunity" a proprietary deep dive exploring how communities evolving into new layers of discoverability, relevance and trust.