KFC
All roads lead to KFC
- superhumans
- supernow
- campaign
- communication
- entertainment
2025 AD. A new temple opens in Rome (kind of). And we created the campaign.
The goal was simple: let tourists and Romans know that a new temple of fried chicken was about to open in the city. KFC Roma Tritone, in the heart of the Eternal City. To communicate it, we played with the most famous saying about Rome.
With a takeover of Barberini metro station, we invited crunchy lovers to reach the new flagship passing through wherever they wanted. Because if once all roads led to Rome, now they lead to KFC.
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One of the best parts of the project? Organizing the opening ceremony. And attending it. Free fried chicken > awards. Can we all agree on that?
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