Prime Video

Amazing Fabio De Luigi

  • superhumans
  • campaign
  • communication
  • entertainment

Fabio De Luigi returns to the scene on Prime Video with a comedy show called Amazing launched by an amazing advertising campaign.

Known for his impersonations and the characters he plays, De Luigi is finally receiving a lifetime achievement award. With him, his most beloved colleagues: his friends.

The key art we created shows Fabio surrounded by friends, with his well-deserved prize, which, unfortunately, is falling to the ground.

Other billboards show De Luigi in his best character: himself.

Fabio and his colleagues were also the protagonists of a social campaign with posts and stories.

And a bored Fabio stood out in a special campaign on WeTransfer.

The key art was also animated on a special 3D maxi-billboard.