Rome for Expo 2030
Humanlands Campaign
- superhumans
- campaign
- communication
- arts & culture
A candidate that has written history for an event that will write the future: campaign for Rome Expo candidacy.
Everything starts with one word: Humanlands. The theme of the Expo proposed by the city of Rome is “People and Territories: Imagining New Habitats.” It is an opportunity to begin imagining new territories tailored to humans and new relationships between people and our habitats.
We produced a commercial emphasizing the centrality of the human element. For once, we were happy to hear the client say, “Make it bigger.”
We developed three OOH subjects to help people imagine a world where we are actually capable of taking care of our habitat and the landscape.
