Valtur

Life of a cat

  • superhumans
  • campaign
  • communication
  • utilities & commodities

Who doesn’t want to live the life of a cat? We started from this question to create an integrated campaign for Valtur.

To create our meow-keting campaign we hired Brittany, the laziest cat, ahem, actress, and put her in the role of the Valtur customer: completely satisfied in every moment of her day.

An integrated television, press, digital and social media campaign was born.

Because we’ve all dreamed of living the pampered life of a cat at least once. And Valtur finally gives you the chance to do it.