Trenord
MXP Express
- superhumans
- campaign
- communication
- utilities & commodities
Imagine a trip so quick and convenient that when it starts it feels you have already arrived: this is what happens when you hop on the Malpensa Express.
The Malpensa Express is the train that connects Milan international airport with the city center.
It’s quick, convenient and sustainable, that’s why when passengers get on the train, they are immediately “thrown” to their final destination: a trip on the Himalaya or a Flamenco weekend if they are heading to the airport, an haute couture runway or a typical aperitivo on the Naviglio, in case they are arriving to Milan.
The video and print campaign aired in Milan main stations and airports and on the SEA Milan digital channels.
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