Postepay Everyday

We started with video spots, each one focused on a different use case of the card, and went all the way to two radio ads that tell the story of a typical week in the life of a Postepay Evolution customer.

And because we didn’t want to miss a thing, we turned the spot subjects into static formats too, creating DOOH ads that covered cities all over Italy. Because Postepay isn’t just everyday, it’s everywhere.