Salvatore Ferragamo
Signorina
- superhumans
- campaign
- communication
- fashion
Salvatore Ferragamo decided to expand the product line, launching Signorina Misteriosa.
Our assignment has been to communicate the whole fragrance line – including Signorina and Signorina Eleganza – within the same campaign.
The whole story develops as 3 acts of the same play, under the claim “My life is a play”.
The result is a genuine comedy in 3 acts. Signorina is played by the model Grace Hartzel and directed by Sebastien Grousset.
Drag
The commercial has been aired in special formats, from the shortcuts to the 3 minutes clip, receiving acclaim at many international festivals.
Drag
