Artigenio
content
automotive
To create a compelling narrative for Mercedes-Benz’s Van products, emphasizing their true character as essential vehicles in everyday life, we created the Artigenio project: a collaborative effort between the Italian artisans’ confederation Confartigianato and Mercedes-Benz.
From North to South. Five cities in different regions; five different businesses with unique characteristics that have managed to combine exceptional craftsmanship with cutting-edge technology to achieve excellence in their respective fields.
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In addition to a digital initiative with magazines and short video clips, the brand organised a tour around Italy to promote the very best of the country, supporting a training programme in Italy in partnership with Confartigianato, designed to boost the transformation process of small businesses into Industry 4.0 companies.
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To raise awareness on products and identify target markets, we have bolstered social media and digital schemes with a system of on-site tactical events to strengthen relations with the Confartigianato network.
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Everyone has found a place to tell their story and invite the viewer into a world of incalculable value, thanks to the help of two brilliant drivers and hosts, and a travel buddy who always rises to the occasion: the Mercedes-Benz Van.