utilities & commodities
Believe to sea was the claim with which we launched the new Enchanted Princess cruise. But it also perfectly matched another surprising goal: this was the 100th cruise built by Fincantieri. A milestone that we celebrated along with the launch.
The idea of ‘enchantment’ was the starting point of the theme, expressed through extraordinary immersive videos, entrusted to six next-gen LED screens measuring over four meters each and moved by Kinesys robot arms.
We merged the live experience of the guests with the digital one: each Fincantieri employee had the chance to participate through a live streaming.