LOL: Chi ride è fuori
communication campaign
entertainment
For the launch of the second season of “LOL: chi ride è fuori,” we had only one goal: to bring laughter everywhere, even to the most unexpected places.
And if there’s one thing we’ve realized, it’s that bringing good humor during hard times is a superhuman feat.
![](https://cdn.adoratorio.app/superhumans/XROSE_header.jpg)
Blue Monday was coming, we couldn’t leave people alone, weeping over themselves.
![](https://cdn.adoratorio.app/superhumans/LOL_ChiRideEFuori_1.jpg)
We announced the cast in full superhero mode, revealing their identities on Prime Video’s social media.
![](https://superhumans.adoratorio.app/wp-content/uploads/2023/12/E21_026_AMAZON-PRIME_Card-LOL_8x12_MASAZZA.gif)
![](https://superhumans.adoratorio.app/wp-content/uploads/2023/12/E21_026_AMAZON-PRIME_Card-LOL_8x12_no-fustella20_ANGIONI.gif)
![](https://superhumans.adoratorio.app/wp-content/uploads/2023/12/E21_026_AMAZON-PRIME_Card-LOL_8x12_no-fustella20_DELBUFALO.gif)
![](https://superhumans.adoratorio.app/wp-content/uploads/2023/12/E21_026_AMAZON-PRIME_Card-LOL_8x12_no-fustella20_DIBIASE.gif)
![](https://superhumans.adoratorio.app/wp-content/uploads/2023/12/E21_026_AMAZON-PRIME_Card-LOL_8x12_no-fustella20_FOREST.gif)
![](https://superhumans.adoratorio.app/wp-content/uploads/2023/12/E21_026_AMAZON-PRIME_Card-LOL_8x12_no-fustella20_GUZZANTI.gif)
![](https://superhumans.adoratorio.app/wp-content/uploads/2023/12/E21_026_AMAZON-PRIME_Card-LOL_8x12_no-fustella20_MANGIONI.gif)
![](https://superhumans.adoratorio.app/wp-content/uploads/2023/12/E21_026_AMAZON-PRIME_Card-LOL_8x12_no-fustella20_MAZZIO.gif)
![](https://superhumans.adoratorio.app/wp-content/uploads/2023/12/E21_026_AMAZON-PRIME_Card-LOL_8x12_no-fustella20_POZZOLI.gif)
![](https://superhumans.adoratorio.app/wp-content/uploads/2023/12/E21_026_AMAZON-PRIME_Card-LOL_8x12_no-fustella20_RAFFAELE.gif)
Our key art captured the cast as the most powerful group of laughter superheroes on the planet.
![](https://cdn.adoratorio.app/superhumans/RSZsmall_frame_ILOL_S2_KeyArt_27x40_PV_it-IT.jpg)
![](https://superhumans.adoratorio.app/wp-content/uploads/2023/12/01_SMALL.jpg)
![](https://superhumans.adoratorio.app/wp-content/uploads/2023/12/03_SMALL.jpg)
![](https://superhumans.adoratorio.app/wp-content/uploads/2023/12/02_SMALL.jpg)
With tailor-made ads, we filled offices, public transport shelters, subway stops and train stations with a series of additional content to make boring daily waits a little more fun.
![](https://cdn.adoratorio.app/superhumans/Screenshot-2023-12-18-alle-10.08.02.jpg)
![](https://cdn.adoratorio.app/superhumans/Screenshot-2023-12-18-alle-10.09.55.jpg)
We also started the LOL challenge to try and make some of Italy’s most serious people laugh.
![](https://superhumans.adoratorio.app/wp-content/uploads/2023/12/LOL-003.jpg)
![](https://superhumans.adoratorio.app/wp-content/uploads/2023/12/LOL-228.jpg)
![](https://superhumans.adoratorio.app/wp-content/uploads/2023/12/LOL-069.jpg)
![](https://superhumans.adoratorio.app/wp-content/uploads/2023/12/LOL-120.jpg)
![](https://superhumans.adoratorio.app/wp-content/uploads/2023/12/LOL-085.jpg)
![](https://superhumans.adoratorio.app/wp-content/uploads/2023/12/LOL-144.jpg)
Between hilarious and cringe-worthy moments, there was only one certainty: in the end, we all laughed.