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Pomellato

Nudo Crafted Emotions

superhumans
communication campaign
arts & culture

We spearheaded the global campaign to relaunch the Pomellato Nudo Collection crafted by emotions.

The Impressionists would have been perfect to showcase the Collection with their artistic sensibility. But how could we do it in 2023? We bet you have already guessed.

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We partnered with the Digital Artist Alberto Maria Colombo to use AI to create 10 moving paintings, one for each gemstone.

Using AI and Impressionists works we transformed the iconic Villa Necchi. The emotional worlds hidden in the Nudo Colletion gemstones were revealed.

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Milano Malpensa Boutique