AUT MAGAZINE
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Roma Pride
superhumans
social media
non profit
social media
non profit
In 2024 Roma Pride celebrated its thirty-year anniversary: for a historic anniversary we thought, together with the AUT magazine, of a historic campaign.
![](https://cdn.adoratorio.app/superhumans/Superhumans_Pride-Aut_Cover-1.jpg)
What if the Roman Empire, militaristic and regimented, became fabulous for once? To do so, we appropriated the archetypes of Rome’s history by interpreting them in a rainbow key: the Roman empire became the romantic empire, and the military jargon of Ancient Rome became closer to the LGBTQ+ community and its rights.
![](https://superhumans.adoratorio.app/wp-content/uploads/2024/07/Superhumans-PrideRoma-AUT_Post_Vessilli.jpg)
![](https://superhumans.adoratorio.app/wp-content/uploads/2024/07/Superhumans-PrideRoma-AUT_Post_Main.jpg)
![](https://superhumans.adoratorio.app/wp-content/uploads/2024/07/Superhumans-PrideRoma-AUT_Post_Centurioni.jpg)
![](https://superhumans.adoratorio.app/wp-content/uploads/2024/07/Superhumans-PrideRoma-AUT_Post_Conquiste-copia.jpg)
![](https://superhumans.adoratorio.app/wp-content/uploads/2024/07/Superhumans-PrideRoma-AUT_Post_Matrone-copia.jpg)
The multi-subject campaign, with a hero subject and four thematic subjects, was published on the AUT Magazine Instagram page in the form of posts and stories.
![](https://superhumans.adoratorio.app/wp-content/uploads/2024/07/SH_Social_AUTpride.jpg)