Rome for Expo 2030

Humanlands Campaign

communication campaign
arts & culture

A candidate that has written history for an event that will write the future: campaign for Rome Expo candidacy.

Everything starts with one word: Humanlands. The theme of the Expo proposed by the city of Rome is “People and Territories: Imagining New Habitats.” It is an opportunity to begin imagining new territories tailored to humans and new relationships between people and our habitats.

We produced a commercial emphasizing the centrality of the human element. For once, we were happy to hear the client say, “Make it bigger.”


We developed three OOH subjects to help people imagine a world where we are actually capable of taking care of our habitat and the landscape.


Humanlands Content