Run in to the future - Life Banker
utilities & commodities
We had one simple job but we found an event format to make it great: transforming the annual education convention into an experience.
Our inspiration was the sport world, we wanted to inspire the Life Bankers to find their path in the long run towards success, like real athletes.
We created 10 short movies with 10 sports talents, pairing each one of them to a company value. We were able to talk about BNL’s projects and future unconventionally, captivating the interest of our audience.