Salvatore Ferragamo
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Signorina
superhumans
communication campaign
fashion
communication campaign
fashion
Salvatore Ferragamo decided to expand the product line, launching Signorina Misteriosa.
Our assignment has been to communicate the whole fragrance line – including Signorina and Signorina Eleganza – within the same campaign.
play
The whole story develops as 3 acts of the same play, under the claim ”My life is a play’.
The result is a genuine comedy in 3 acts. Signorina is played by the model Grace Hartzel and directed by Sebastien Grousset.
![](https://superhumans.adoratorio.app/wp-content/uploads/2024/02/Superhumans_Ferragamo-Signorina-02-1.jpg)
![](https://superhumans.adoratorio.app/wp-content/uploads/2024/02/Superhumans_Ferragamo-Signorina-11.png)
![](https://superhumans.adoratorio.app/wp-content/uploads/2024/02/Superhumans_Ferragamo-Signorina-03.jpg)
![](https://superhumans.adoratorio.app/wp-content/uploads/2024/02/Superhumans_Ferragamo-Signorina-12.jpeg)
![](https://superhumans.adoratorio.app/wp-content/uploads/2024/02/Superhumans_Ferragamo-Signorina-09.jpeg)
![](https://superhumans.adoratorio.app/wp-content/uploads/2024/02/Superhumans_Ferragamo-Signorina-14.jpg)
![](https://superhumans.adoratorio.app/wp-content/uploads/2024/02/Superhumans_Ferragamo-Signorina-13.jpeg)
The commercial has been aired in special formats, from the shortcuts to the 3 minutes clip, receiving acclaim at many international festivals.
![](https://superhumans.adoratorio.app/wp-content/uploads/2024/02/Superhumans_Ferragamo-Signorina-07.jpeg)
![](https://superhumans.adoratorio.app/wp-content/uploads/2024/02/Superhumans_Ferragamo-Signorina-05.jpeg)
![](https://superhumans.adoratorio.app/wp-content/uploads/2024/02/Superhumans_Ferragamo-Signorina-04.jpeg)
![](https://superhumans.adoratorio.app/wp-content/uploads/2024/02/Superhumans_Ferragamo-Signorina-10.jpeg)