Sotto il Sole di Riccione
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entertainment
We reached a wide target (14 to 60-year-olds), making them fall in love with a movie all about the Italian summer, during a time when we were forced to spend the summer inside.
Video content to engage the right audience: lovers of six-packs, more or less.
Through a series of Instagram stories, we revealed all the characters. Which “tipo da spiaggia” are you?
To set the mood, we partnered with Italia 1 to produce special TV content and air a marathon of classics that inspired Under the Riccione Sun.
With the endorsement of Luca Ward, we transformed the soundtrack of the movie, a famous Italian hit, into a “goosebumps” poetry piece.
We brought Under the Riccione Sun vibes to TikTok as well.
And theeen we realized a special OOH with a very cheesy message from Marco to Guenda.
We published lots of content so people would be obsessed with our cast, and it worked!
Hope you had a great time this summer. If not, be like Furio: make a toast to the next one.
(next)LOL: Chi ride è fuori
