Valtur
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Life of a cat
superhumans
communication campaign
utilities & commodities
communication campaign
utilities & commodities
Who doesn’t want to live the life of a cat? We started from this question to create an integrated campaign for Valtur.
![](https://cdn.adoratorio.app/superhumans/Superhumans_Valtur-Life-of-a-cat_header.jpg)
To create our meow-keting campaign we hired Brittany, the laziest cat, ahem, actress, and put her in the role of the Valtur customer: completely satisfied in every moment of her day.
![](https://superhumans.adoratorio.app/wp-content/uploads/2023/12/Superhumans_Valtur_DOOH_IMP-1.jpg)
![](https://superhumans.adoratorio.app/wp-content/uploads/2023/12/Superhumans_Valtur_DOOH_IMP-3.jpg)
![](https://superhumans.adoratorio.app/wp-content/uploads/2023/12/Superhumans_Valtur_DOOH_IMP-2.jpg)
An integrated television, press, digital and social media campaign was born.
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Because we’ve all dreamed of living the pampered life of a cat at least once. And Valtur finally gives you the chance to do it.
![](https://superhumans.adoratorio.app/wp-content/uploads/2023/12/Superhumans_Valtur-Vita-da-gatto_Online.jpg)