Very Mobile
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Very Social
superhumans
social media
utilities & commodities
social media
utilities & commodities
We built a brand from scratch by designing both the brand identity and overseeing the whole campaign launch.
![](https://cdn.adoratorio.app/superhumans/Superhumans-Very_Mobile-Video_5.png)
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For the entire campaign, we have taken inspiration from the creativity of people, in various forms.
![](https://cdn.adoratorio.app/superhumans/Superhumans-Very_Mobile-Video_4.png)
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We started with writings on walls for the video commercials.
![](https://cdn.adoratorio.app/superhumans/Superhumans-Very_Mobile-Video_6.png)
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We also had an entire editorial pillar written by our “verycreativi” clients.
![](https://superhumans.adoratorio.app/wp-content/uploads/2023/11/Superhumans-Very_Mobile-Image_3.jpg)
![](https://superhumans.adoratorio.app/wp-content/uploads/2023/11/Superhumans-Very_Mobile-Image_4.jpg)
We have also explored the potential of
TikTok.
Working side by side with the content creators, we developed a campaign where we focused not on the brand creators, but on their assistants: like Very Mobile, they make the expression of creativity possible.
![](https://cdn.adoratorio.app/superhumans/Superhumans-Very_Mobile-Video_6-1.png)
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But ATL and BTL were not the only fields we played in: Very also became sponsors of Sampdoria, a Serie A soccer team.
![](https://superhumans.adoratorio.app/wp-content/uploads/2023/11/Superhumans-Very_Mobile-Sampdoria.jpg)