Poste Italiane & Cassa Depositi e Prestiti

Il Risparmio che fa Scuola

  • superhumans
  • brand design & strategy
  • utilities & commodities

Haven’t got a single euro left from all that money your grandma used to give you for ice cream? Then you’ve landed on the right page.

“Il Risparmio che fa Scuola” is our fully integrated campaign created for Poste Italiane and Cassa Depositi e Prestiti to educate young people (and not only them) about finance.

First, we built the new website, a hub collecting all 39 materials for students:

three video games

a complete kit for teachers, with theoretical and practical guides plus a certified 40-hour training course

Descrizione video
Descrizione video

twenty-seven video pills

and a bunch of other resources you’ll find in the big recap below.