Arianna Barletta
Arianna Barletta, Account at Superhumans. I shape projects from the initial brief to final delivery, turning needs and ideas into concrete, structured journeys. I coordinate teams and workflows, keeping a constant dialogue with clients and acting as a bridge between the brand’s vision and the agency’s creative energy.
Extreme tanning: while sunscreens have now become a pillar of beauty, "tanmaxxing" is taking off on social media, the dangerous trend among younger people of exposing themselves to the sun without protection. A short circuit born from decades of aesthetic marketing and from a digital communication landscape that still struggles to provide real health information.