supervoice
Extreme tanning: while sunscreens have now become a pillar of beauty, "tanmaxxing" is taking off on social media, the dangerous trend among younger people of exposing themselves to the sun without protection. A short circuit born from decades of aesthetic marketing and from a digital communication landscape that still struggles to provide real health information.
The 2026 World Cup is the perfect opportunity to tap into emotions, cultural identities, and collective rituals. An immense narrative space in which we have explored how brands are trying to win over the heart (and mind) of the audience.
Conversational AI apps are becoming part of our daily lives not only because of what they can do, but because of how they speak to us. From ChatGPT to Claude, Perplexity, DeepSeek, Grok and Gemini, tone of voice is becoming a key factor in how people choose, trust and build relationships with AI assistants.
With generative AI, communication is no longer measured only by speed, but by credibility. People want to know when content is AI-generated, making transparency essential for brands. Today, the real differentiator is not simply using AI, but using it without compromising trust, authenticity, or the relationship with audiences.
The picture is clear. Most users are no longer posting; they’re watching, scrolling, consuming. Content production has consolidated into the hands of a smaller group of increasingly professional creators, while the broader user base has shifted into a passive role.
Every year, TikTok releases what looks like a simple creator ranking. It’s not. The Discover List includes 50 global creators across five categories: Educators, Foodies, Icons, Innovators, and Originators.