Luana Tiano
I’ve been an Account for about ten years, but I try to be one only when I’m at the office. In life, I do my best not to turn every conversation into a brief and not to answer “it depends on the budget” every time. I don’t always succeed: timings, reminders, and calendars are my weakness. So much so that I end up sending them to myself too.
YouTube is changing the way we watch TV, bringing creators, on-demand content, and digital-first languages to the living room screen. For brands and agencies, this opens up a new challenge: rethinking formats, creativity, and media planning for an audience that sees Connected TV as a central part of its everyday experience.