Prime Video

Lillo Spotify - LOL 2

communication campaign
arts & culture

A particular way of exploiting the Spotify algorithm to launch the second season of LOL – Chi ride è fuori on Prime Video and bring a laugh to the most unexpected places.

In the show you have to make people who try to remain serious laugh: we too tried to bring a smile to the saddest ones of all.


With the help of the beloved comedian Lillo we created audio ads targeted towards the listeners of depressing music on Spotify, with Lillo’s voice interrupting the sad streaming with an invitation to have a good laugh.


LOL: Chi ride è fuori