Very Mobile
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The Super Testimonial
superhumans
communication campaign
utilities & commodities
communication campaign
utilities & commodities
For Very Mobile’s first advertising campaign with a celebrity, we chose a true champion: professional soccer player Francesco Totti.
In past years, Francesco Totti has been involved in many other commercials, so we really wanted to create a fresh approach. We achieved this by transforming him into a sort of “facilitator” who helps people achieve their goals.
![](https://cdn.adoratorio.app/superhumans/GDZ_7006.jpg)
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![](https://superhumans.adoratorio.app/wp-content/uploads/2023/12/GDZ_6666.jpg)
![](https://superhumans.adoratorio.app/wp-content/uploads/2023/12/GDZ_7006-1.jpg)
![](https://superhumans.adoratorio.app/wp-content/uploads/2023/12/ASR_0965.jpg)
![](https://superhumans.adoratorio.app/wp-content/uploads/2023/12/GDZ_6820.jpg)
We developed a new digital awareness campaign that was consistent with the tone of the new TV campaign to share all the brand’s main benefits.
![](https://superhumans.adoratorio.app/wp-content/uploads/2023/12/totti.jpg)
But the game wasn’t over yet: we had three more campaign subjects ready to send onto the pitch.
![](https://cdn.adoratorio.app/superhumans/1418481899-99143cb0bce3a5cc87128d6a6224ee2b4788c1c53852cca53291f030afe21b8e-d.jpg)
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![](https://cdn.adoratorio.app/superhumans/1418482686-34572eea301c1c94361ac7adf9d8d7c5732871b9336c848f09138f5a2f77503e-d.jpg)
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![](https://cdn.adoratorio.app/superhumans/Superhumans_VERY-Totti-Cover_03.jpg)
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