The Super Testimonial
utilities & commodities
For Very Mobile’s first advertising campaign with a celebrity, we chose a true champion: professional soccer player Francesco Totti.
In past years, Francesco Totti has been involved in many other commercials, so we really wanted to create a fresh approach. We achieved this by transforming him into a sort of “facilitator” who helps people achieve their goals.
We developed a new digital awareness campaign that was consistent with the tone of the new TV campaign to share all the brand’s main benefits.
But the game wasn’t over yet: we had three more campaign subjects ready to send onto the pitch.