Poste Italiane e Milano Cortina 2026

Ci vuole un fisico bestiale

  • superhumans
  • campaign
  • communication
  • utilities & commodities

Among the athletes who competed at the Milano Cortina 2026 Winter Olympics and Paralympics, we were there too.

With Poste Italiane.

There was snow, but we weren’t in the mountains: much to the delight of our nerdy advertising hearts, we shot everything in Europe’s largest virtual studio. Better than Cortina! (Yes, we’re only saying that because we’ve never actually been there)

Drag

And yes, in case you were wondering, it really did take a superhuman physique to pull off this production.

But in the end, the result was worth it.
Gold medal, hands down.

(next) Notte prima degli esami