Poste Italiane
Notte prima degli esami
- superhumans
- campaign
- communication
- utilities & commodities
What if, for once, the protagonists of the night before the exams weren’t the students?
To tell the story of the Poste Super App, we chose a different point of view.
We told the story of Piero, a school janitor who one day decides to give himself a new chance, thanks to his determination and the Poste Italiane app.
Drag
As Leopardi used to say: “Exams never really end, especially on a Poste Italiane set.”
Drag
Alongside the commercial, we created a key visual that simply conveyed the feeling of always having a post office within reach.
Across print, digital, and the entire Poste vehicle fleet.
Which, trust us, is massive!
