Luciana Ianari
Communications strategist with almost a decade of combined in-house and agency experience across markets and industries. Formerly led the UK communications department at Campari Group, overseeing brand communications and managing local corporate and institutional activity for the market. Industry commentator, guest lecturer, and judge for international PR awards.
From My Feed
Sponsorship rights can give a brand access to a major sporting event, but they cannot guarantee cultural relevance. Through the examples of Levi’s, Norwegian, British Airways, Ralph Lauren, Rolex and Visa, the article explores why the most effective partnerships are built on distinctive ideas, timing and meaningful participation rather than visibility alone.