Riccardo Setth
I’m Riccardo Setth, a Digital Project Manager with over 10 years of experience in communication. I work across social, digital content and integrated projects, helping ideas move from brief to execution with clarity, consistency and purpose. My role is to connect people, needs and outputs, making sure every project keeps its direction without losing its creative energy.
From My Feed
A clear realization emerges from WMF 2026: the future of AI isn't just about the speed with which we produce, but the quality of the choices we make. From augmented strategy, GEO, social commerce, and new cultural tensions, the story explores how artificial intelligence is already transforming the way brands, people, and agencies build value, visibility, and meaning.
What is Meta’s Forum, the new app for Facebook Groups built around real conversations and taking on Reddit in the age of AI?
With generative AI, communication is no longer measured only by speed, but by credibility. People want to know when content is AI-generated, making transparency essential for brands. Today, the real differentiator is not simply using AI, but using it without compromising trust, authenticity, or the relationship with audiences.